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The Seminar led byDr. Vichai Vongsilpavattana VichaiSalesAcademy.com
1 Day Course ( 9.00 –
16.00 ) Principles and Rationales Sales and
strategy creation cannot be separated. Therefore, it is imperative that sales
professionals understand the strategy. This course is designed to equip
business-to-business (B2B) sales professionals
with the skills to build access to create real sales strategies. At the same
time, market-based salespeople will be able to understand how to create an
overall sales strategy that will empower them to have a clearer picture of
their role and team engagement. They are also able to present sales plans in
their areas of responsibility in a manner that is acceptable to management and
strategic teams.
Seminar Topics -
Sales Analysis
Workshop : Old and New Sales School -
Analyzing the
difference between B2B and B2C sales -
Corporate
Strategy -
Characteristics
of a successful strategy in the future -
Organizational
changes -
Sales and
Marketing Process -
Market Driven
Strategy Design -
Development of
market placement strategy -
Implementation
of market-oriented sales and marketing plans -
The differences of the enterprise heading to
market today and tomorrow -
Transition from
product to sales and marketing -
Old and new
sales and marketing skills that the market needs -
" We love our customers unequally. " -
The 5 Theory of Survival from Compression -
Competitor
analysis -
How should
market leaders, challengers, followers? -
Defensive and
offensive tactics old liquor with a new bottle -
Nichmanship Market Capture -
B2B Sales Strategy Building Workshop -
Putting B2B Sales Plans into Action -
Winning with
Information/News -
CRM to TRM -
Winback
Customer -
How important
is One to One Sales and Marketing in the future? -
Database
Marketing -
Customer Life
Value Concept -
Rules for Sales
and Markets in the New Economy Era -
Sales and
marketing in the 1.0, 2.0, 3.0, 4.0
and 5.0 eras -
Sales &
Social Media Marketing
Training Led
by Dr. Vichai Vongsilpavattana Sales & Marketing
Expert with years of experience as practical, lecturers/professors and sales and marketing consultants, who is well known in Sales & Marketing Management circles.
Work experience in sales and marketing management Business
Consultant : PTT ( PCL ) Group of
Companies Managing
Director, Lucky Star International (Thailand) Company Limited Deputy Sales Director, Osotspa
Company Limited Previous positions as Sales Management and
Sales Executives Gillette Company Thailand Co., Ltd Pepsi Cola South East
Asia Company Limited Procter & Gamble
Company Limited ( P&G ) TOA Company Limited Foremost Friesland Public Company Limited Training
Lecturer, Marketing Association of
Thailand Thailand Management Association Puchasing
and Supply Chain Management Association of Thailand Thai-Japan
Institute of Technology Promotion
Lecturer and
Special Lecturer Master and PhD Program in Business
Administration of leading
universities. Chulalongkorn University, Mahidol University, Asian Institute of Technology ( AIT ), Kasetsart University, Naresuan University, Thai-Japan
University of Technology, Thurakij Bundit University,
Eastern Asia University etc.
The seminar
will be conducted in a participant-centric manner focusing on the principles of TWCC (Training, Workshop,
Consulting and Coaching) with VDO accompanying
throughout the 1-day seminar.
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